PublicSq., an online marketplace for conservative-minded consumers and businesses, is preparing to go public on July 20 via the SPAC, Colombier Acquisition Corp. (NYSE: $CLBR). Following the merger, the combined entity will be renamed PSQ Holdings, Inc., trading on the New York Stock Exchange under the symbols “PSQH” and “PSQH WS.”
The launch is a response to perceived bias in the mainstream marketplace against traditional conservative values. Michael Seifert, founder and CEO of PublicSq., expressed that the platform was created to cater to those who seek to align their commercial experiences and investments with their patriotic values and support for small businesses. Seifert envisions PublicSq. as a marketplace where consumers and investors can confidently support companies that share their beliefs, rather than feeling complicit in practices they find objectionable.
PublicSq.’s mission to create a “patriotic parallel economy” gained momentum after large corporations responded to the overturning of Roe v. Wade with offers to reimburse employees for out-of-state abortions. This move, Seifert argues, unwittingly involved consumers in subsidizing actions contrary to their beliefs.
Omeed Malik, CEO and chairman of Colombier Acquisition Corp., affirmed the need for conservative solutions in the marketplace. Despite recent successful boycotts of companies with progressive agendas, these divestments haven’t necessarily transitioned into support for conservative brands.
PublicSq. sets itself apart by only collaborating with vendors who respect their core values, which include protecting the family unit and the sanctity of life, supporting small businesses, defending the nation, and upholding the Constitution. The company even offers a $5,000 “baby” bonus to employees who have or adopt a baby, demonstrating their commitment to these principles.
With over 1.1 million registered members and 55,000 vendors, PublicSq. offers a wide range of products and services catering to conservative needs. Membership is free for both consumers and businesses.
Beyond PublicSq., there are other initiatives to aid conservative shoppers, such as “Woke Alert”, a free text service that alerts consumers to brands that prioritize progressive agendas over customers’ interests.
PublicSq.’s upcoming public listing reflects the growing demand for marketplace diversity that aligns with customers’ political and ethical values.